Interactive Innovation

Graphic design is part of everyday life and is continually changing in form. The most recent and significant development is obviously the internet and the advent of interactive design.

I have found it hugely interesting how firms are continually adapting to innovations in technology and how they achieve new reactions out of design.

Clusta Ltd is an agency based in Birmingham which specialises in combining graphic and communication design with innovations in digital technology.

The company worked on a project for the American agency Hall Riney. They created a site which combined and utilised video, flash and playing with water and ink.

Screenshot of interactive navigation using a webcam to direct the ink to a link.

The Hal Riney site based its concept to symbolise 'new blood' in the company, and was created by filming ink in a fish tank and compiling it together in After Effects. The website is a good example of combining a design concept with innovations in technology.