Something you may have come across recently:
'Bright Top Ups' an advert put together by the agency Fallon and Peepshow for Orange
The advert consisted of characters designed by Peepshow and devised by Fallon. What is interesting about this particular project is its combination of media. Card models were created and used as props and then edited using 3D software to give it the appearance of puppets.
The combining of craft with digital does appear to be a trend in the industry at the moment. Although much can be achieved with changing technologies, it seems that the texture and aesthetics of the real deal sometimes cannot be beat.
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