In a world where you are bombarded daily with visual stimuli, it has become an increasingly difficult task for advertisers to get their message out to the public. One effective way to make your message stand out from the rest is the use of ambient media.
This particular campaign by Yellow Pages in Canada caught my eye. It was conducted by the agency Cossette Media and was very successful for Yellow Pages; with website hits up 18% and retailers contacting Yellow Pages requesting darts.
It is not the first time ambient media has been used, however I found it fascinating how they effectively merged a concept of pinpointing something on the internet and visually represented it in a non-virtual way.
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