Here is another extremely effective and clever use of ambient media. Every year Colgate holds events for ‘Oral Health Month’ and hands out free samples. This year instead of handing out free samples of toothpaste and brushes it decided to hand out chocolate ice cream and sweets. Why? You may ask. Well after you finish eating the confectionary a message reminding you not to forget to brush your teeth is revealed.
This message instantly resonates in the mind of the person reminding them of why they brush their teeth. It reminds us that in design it is always the simple messages that are the most effective.
This particular campaign was conducted by the creative agency Y&R in Thailand.
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