Driver safety web banner

'Distracted Drivers are Dangerous’ was an online campaign put together by an interactive online agency in New Zealand highlighting the dangers of texting and driving simultaneously.

The campaign was made from a simple online banner. It became so widespread that it gained national attention and made the government re-think existing road safety laws. This is an inspirational piece and a perfect example of how online virals and clever web campaigns can have a large impact on their audiences.

Try the banner for yourself here.

Watch the making of the campaign here.