Vince Frost

Frost is a British graphic designer based in Australia and the UK. He has won a number of awards including a gold D&AD. He is famous for working with large clients and his creativity and originality is an inspiration.

In an interview with Computer Arts magazine (click here), Frost states “Nike and Apple are design companies. In terms of identity we all have a brand, a unique point of difference.” When you look at the work of Vince Frost it can be said that it has an essence of his client and Frost himself.

This was a piece he designed for the Sydney Dance Company, which cleverly merged ‘Sydney’ and ‘Dance’ in type.

Frost is consistent when promoting his own identity. He uses the same type when promoting himself and sometimes plays with words (e.g. one of his shows was titled frost bite*).