Viral email text effects

Designers have to constantly adapt to changes and innovations in technology, but sometimes designers also have to adapt to limitations in technology.

The creative agency G2 direct & Digital recently won an award for a safe sex campaign. The campaign was conducted through email. The only problem with this medium was that a lot of email programs did not accept HTML (although this is becoming a minority). As a result the agency designed a piece that could be viewed with a clever text effect (see below).

See the email for yourself:

-Men interested in women click here.

-Women interested in men click here.

-Men interested in men click here.

What I found interesting about this campaign was its ability to use a media within its limitations and still create an element of surprise.