North Kingdom - Coke Zero

The internet is no longer the static environment it used to be. Viral, video and interactive websites have been dominating advertising campaigns. North Kingdom is a design agency based in Sweden, it focuses on digital media and has won a D&AD black pencil for its work.

This website / interactive flash game was a promotion made for Coke Zero. The website brought together the brand values and essence of Coke Zero; aimed at young men. Campaigns like this are effective in drawing users back. Users also tend to email sites like this to friends creating further brand awareness.
You can try out the website by clicking here.

Interactive Innovation

Graphic design is part of everyday life and is continually changing in form. The most recent and significant development is obviously the internet and the advent of interactive design.

I have found it hugely interesting how firms are continually adapting to innovations in technology and how they achieve new reactions out of design.

Clusta Ltd is an agency based in Birmingham which specialises in combining graphic and communication design with innovations in digital technology.

The company worked on a project for the American agency Hall Riney. They created a site which combined and utilised video, flash and playing with water and ink.

Screenshot of interactive navigation using a webcam to direct the ink to a link.

The Hal Riney site based its concept to symbolise 'new blood' in the company, and was created by filming ink in a fish tank and compiling it together in After Effects. The website is a good example of combining a design concept with innovations in technology.